Public Perception Of Face Search Technology

The following has been cut and pasted from the blog discussing image search company PimEyes. 

"Face search technology is transforming retail and e-commerce by enhancing personalized shopping experiences and improving security measures. This blog explores its innovative applications and impact on modern commerce

Face search technology is rapidly emerging as a transformative force in our everyday shopping experiences. As retailers and e-commerce platforms seek to create more personalized and secure environments for their customers, they're increasingly adopting sophisticated picture analysis systems. These cutting-edge tools are reshaping how we interact with stores, both online and in the physical world. This blog will explore the innovative applications of face search technology in the retail and e-commerce sectors. Our focus will be twofold: investigating how this technology is revolutionizing personalized shopping experiences and examining its crucial role in enhancing security measures.

Streamlined Checkout Process is one of the most profound ways that face search technology is being used. [...] Unlike traditional banking through ‘look and snap’, customers can just look into a camera and use it to verify their identity for the purchase.

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Face search, along with augmented reality (AR), is helping reshape customer-product interactions. Such services can range from seeing how the clothes or accessories would look on a person by applying it digitally, or even makeup, hairstyles, and others. It employs facial mapping because it can overlay products perfectly onto the body of the customer.

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Highly developed algorithms enable retailers to pick out certain people, such as shoplifters or those who frequently engage in fraudulent transactions, at the very entrance to the store.

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Walmart employed facial search technology in some of its stores by covertly integrating with checkout self-scanning interfaces and doors, intended to identify shoplifting offenders. 

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“Smile to Pay” by Alibaba was created in 2017 enabling customers to pay for their meals by using only their faces. [...] “Smile to Pay” has been adopted in other stores and restaurants in China and the system has enhanced security.

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Public perception of face search technology

Face search technology enables users to search for instances of a given face across publicly available databases and is applied in various fields, including law enforcement, art, retail, and media.

As this technology becomes more prevalent, understanding public perception is extremely essential because addressing public concerns and misconceptions ensures the responsible and ethical use of this cutting-edge technology and builds trust between technology providers and users." 

Read more on the PimEyes blog